Page 3 - 2017 Annual Report
P. 3
2018 Goals and Long Term Strategy
Membership
Grow 3-4% annually—Host 4 to 6 networking events annually—Establish best in class Chamber
Champion program—Spotlight two members per month
Events
Annual Chamber Banquet—Fireworks Extravaganza—Annual Business Expo—
Volunteer Appreciation Lunch—Continually evaluate and improve events
Maintain dynamic web site and social media presence
Grow web site and social media traffic 10% annually- Utilize communication channels to inform
members of government affairs issues
Representation and advocacy of members and community
Active member of Arkansas State Chamber of Commerce—Active member of Arkansas Economic
Developers and Chamber Executives—Board seat on Arkansas Festivals and Events Association—
Partnership with Arkansas Economic Development Commission—Partnership with Arkansas
Department of Parks and Tourism
Promote relocation to recruit new residents
Continue publishing Heber Springs Life with a focus on relocation– Promote relocation consistently
through web site and social media—Develop a long term relocation marketing plan
Shop/Dine/Live Local campaign
Design and implement a “local” campaign—Develop long term “local” strategy– Partner with
Mainstreet Arkansas, Downtown Network Heber Springs and local media outlets
Workforce Development
Serve as a connector between employers and resources for employee training—Analyze work-
force needs—Identify and procure needed resources to accommodate workforce development
Government Affairs
Serve as a reliable, factual information resource of local and state government issues and
legislation for members.
