Page 48 - PORTFOLIO

P. 48

packaging

THE MARKETER PROViDES DETAiLED iNFORMATiON
OUTLiNiNG THE GOALS OF A PACKAGiNG DESiGN PROJECT.
PACKAGiNG DESiGN OBJECTiVES ARE THEN FRAMED BY THE
MARKETiNG STRATEGY, WiTH A FOCUS ON DiSCOVERiNG A
UNiQUE AND DiSTiNCTiVE SPACE FOR THE BRAND TO LiVE iN
AND OWN.

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