Page 71 - PORTFOLIO
P. 71
corporate
indentity
THE AiM OF A CORPORATE iDENTiTY iS TO MAKE A
COMPANY DiSTiNCTiVE AND BETTER ABLE TO
CLEARLY DiFFERENTiATE iTSELF FROM
COMPETiTORS. THE CONCEPT OF A CORPORATE
iDENTiTY MUST BE WELL PLANNED AND
STRATEGiCALLY iMPLEMENTED.
