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TABLE OF CONTENT




                  TOPIC                                                                   PAGE

                              ACKONOWLEDGEMENT                                                    4

                              ABSTRACT                                                            5

                              CHAPTER 1 ( INTRODUCTION )

                  1.0        INTRODUCTION                                                         7

                  1.1        BACKGROUND RESEARCH

                  1.2        PROBLEM STATEMENT                                                   7

                  1.3        RESEARCH OBJECTIVE                                                  8

                  1.4        RESEARCH QUESTION                                                   9

                  1.5        SCOPE OF RESEARCH                                                    9

                  1.6        IMPORTANCE OF RESEARCH                                               9

                  1.7        DEFINITION OF TERMS / OPERATIONS                                    10

                             CHAPTER 2 ( LITERATURE REVIEW )

                  2.0        CHAPTER INTRODUCTION                                                11

                  2.1        INTRODUCTION                                                         11

                  2.2        DEFINITION BEAUTY                                                   19

                  2.3        CONCEPT / THEORY                                                    26

                  2.4        PREVIOUS RESEARCH                                                   30

                              CHAPTER 3 ( INTRODUCTION )

                  3.0        RESEARCH DESIGN                                                     36

                  3.1        DATA COLLECTION METHOD                                              37

                  3.2        RESEARCH INSTRUMENT                                                 37

                  3.3        SAMPLING TECHNIQUE                                                   38

                  3.4        DATA ANALYSIS METHODS                                                39

                              CHAPTER 4 ( SUMMARY )                                               47




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