Page 37 - flipbookgdp

Advertising is typically done with signs, brochures, commercials, direct mailings or
e-mail messages, personal contact, etc.

Promotion keeps the product in the minds of the customer and helps stimulate
demand for the product. Promotion involves ongoing advertising and publicity

(mention in the press). The ongoing activities of advertising, sales and public relations
are often considered aspects of promotions.

3. 3 DATA COLLECTION METHOD

This study interviewed 100 respondents of Polytechnic Ibrahim Sultan students,
Johor. Data collection through survey method was done from 30 September to 6

October 2020 among students at Polytechnic Ibrahim Sultan, Johor. In terms of
gender, 69.8 percent are female students, and 30.2 percent are male students. In terms

of department, a total of 57.8 percent of respondents are from the Department of

Communication and Visual Design. While 18.1 percent of the respondents are from
the Department of Tourism and Hospitality, while from the Department of

Machanical and Department of Electronic is fair precent of student it is 12.1 percent.
Apart from that, if you look at the use of electronic media that is often used by

students at Polytechnic Ibrahim Sultan, 77.4 percent of respondents use smartphones

as electronic media and only 20.9 percent use laptops as electronic media. For the
advertising media division, the majority of the respondents, which is 88.7 percent, are

online advertising media and printed advertising media is only 11.3 percent. The
findings of this questionnaire are divided into four sections, Section A namely on the

background of the respondents, Section B students perceptions of advertising media,

Section C students perceptions of advertising media on website and Section D
students perceptions of advertising media on TV commercial.

3. 4 RESEARCH INSTRUMENT

The findings of this questionnaire are divided into four sections, Section A namely
on the background of the respondents, Section B students perceptions of advertising

media, Section C students perceptions of advertising media on website and Section D

students perceptions of advertising media on TV commercial.
37