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CHAPTER 4

SUMMARY

To summarise, companies need not only to produce good quality products, but also do

researches and analysis the consumer's interest on advertising. For example, colours that they
are fond off to see in advertisement media, or whether they enjoy online or printed advertising.
In order to make a new product to succeed, it must have the desired parameters for consumers,

to be unique, and consumers should have the information about its characteristics. To do this,
companies need to use different means of promotions.

The main way of promoting of products is the advertising. Advertising is any paid by a
specific sponsor form of non-personal presentation and promotion of ideas, goods and

services. Thefore, the aim of my report was to analyze the effect of advertising on a product
life cycle and to find out the right ways and methods of advertising and how to apply them at
every stage of the product life cycle. In my report possi advertising and to identify particular

qualities of its impact on the promotion of products and services. tried discover essence In
conclusion, based on the survey that I have created the respondents of this study chose

Google Chrome the most compared to Safari as their surfing website platform.

This is because Safari is only limited to Apple users. Moving on to, the most used

electronic media goes to smartphone compared to laptop because smartphone are
travel-friendly. Next, the most preffered website design are simple design because simple
design are easy on the eyes and calming to look at. Other than that, majority of the

respondents agrees that tagline are important to advertising. The reason is tagline are catchy
and bring originallity to the company.

Moreover, Respondents would rather chose online advertisement than printed because
we live in the world where people are mostly on their gadgets. Additionally, most of the

respondents voted Instagram as a online platform they often to see ads. This is because
Instagram is the most online platform social media. Furthermore, colors that catch
respondents attention in advertising is pastel colour because people are less interested in

striking and bold colors.

Besides that, design trends that respondents interested in advertising is photography

design compared to typography. This is because people like seeing the object visually than
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only typography which is less convincing. In addition, most of respondents approved that