Page 9 - Hello! Destination Management-Robyn Gilbert
P. 9
THE STORY
• Dual purposed program for both
reward and recognition
• “Collegiate Maximalism” theme
• Inspired by client’s retro
homecoming vision
• Dynamic visual branding throughout
guest touchpoints
THE RESULT
• Told the story
• Created a sense of identity
• Produced an experience
• Fostered connection among attendees