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17    INNO V AT O RS GUIDE  |  M ASS GENERAL BRIGH AM

           2
                                               About the

            2                                  Innovation team














            Digital Health Innovation                                             Senior strategists

            To support the rapid acceleration and deployment of digital health    Senior executives with decades of high-level industry experience add a
            technologies, Innovation includes a business development team focused   market-pull dimension to conventional technology-push commercialization.
            exclusively on advancing system digital health solutions to market and   This group, known as Market Sector Leaders, advises on technology
            accessing external collaborators and technology.                      marketability, innovation processes, industry trends, large transactions
                                                                                  and complex deal structures. Market Sector Leaders also work with
            The Digital Health Innovation (DHI) unit includes the Center for Clinical   entity research institutes and other faculty to highlight emerging areas of
            Data Science (CCDS). It also supports Mass General Brigham’s many     significant opportunity.
            digital health departments including Enterprise Data and Digital Health
            (EDDH), Data and Digital Health (DDH), AI, big data and analytics. The   The Market Sector team drives the development of strategic plans to grow
            team offers a range of services that support a diverse portfolio of projects.   and accelerate commercial outcomes in areas of system priority. A key
            These include new business ventures, co-development with industry and   example is the system-wide gene and cell therapy (GCT) strategy which
            execution of digital-based care delivery initiatives. Expertise includes:   is designed to significantly increase collaboration for this important field
                                                                                  through increased industry linkages, enhanced internal capabilities and
            •  Application development                                            selective investments to develop and protect high value GCT assets. The
            •  Advanced analytics                                                 Market Sector team consists of Mass General Brigham employees as well
            •  Consulting                                                         as Executives In Residence. It works in partnership with other Innovation
            •  Data monetization approaches                                       units including Licensing, Digital Health Innovation and Ventures.
            •  Digital frameworks                                                 For more information, please contact:
                                                                                  Pat Fortune, PhD, Vice President, Market Sectors, pfortune@partners.org
            •  Digital integration and deployment
            •  Joint development with industry
            •  Deal structure creation
            •  Negotiation
            •  Piloting and validation
            For more information, please contact:
            Trung Do, Vice President, Business Development, tqdo@partners.org
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