Page 205 - Foundations of Marketing

172 Part 3 | Customer Behavior and E-Marketing

NOTES

1 13
Based on information in Marc Graser, Andrew Adam Newman, “A Basketball Star First Evolution Fresh Juice Store,” USA Today ,
“Universal Licensing Unit Turns Ugly,” Variety , and His ‘Twin’ Sell Insurance,” New York Times , March 18, 2012, www.usatoday.com ; Jennifer
January 7, 2013, www.variety.com ; Gendy December 18, 2012, www.nytimes.com/ Van Grove, “Starbucks Apps Account for 42M
Alimurung, “David Horvath and Sun-Min Kim: 2012/12/19/business/media/chris-paul-to-star- Payments,” VentureBeat , April 9, 2012, www
The Doll Makers,” Los Angeles Weekly , May 22, in-state-farm-insurance-ads.html (accessed .venturebeat.com .
2012, www.laweekly.com ; Nicole Carter, “How February 2, 2013) .
to Build an Empire,” Inc. , May 23, 2011, www
14 American Community Survey, U.S. Census
.inc.com ; Sarah E. Needleman, “A Love Letter Feature Notes
Bureau, 2011 .
Begets Dolls,” Wall Street Journal , December 19, a Based on information in “Values for
15
2012, www.wsj.com ; www.uglydolls.com . Hispanic Fast Facts, AHAA, http://ahaa.org/default Money,” Economist , November 19, 2011, 66;
.asp?contentID=161 (accessed February 2, 2013) .
2 “New Devices for an ‘Appy’ Environment,”
Russell W. Belk, “Situational Variables and
Consumer Behavior,” Journal of Consumer 16 Jeffrey M. Humphreys, “The Multicultural Environmental Technology Online , December 23,
Research (December 1975): 157–164. Economy 2010,” Selig Center for Economic 2011, www.envirotech-online.com ; Jefferson
3 Growth, www.terry.uga.edu/selig/buying_power Graham, “Mobile Apps Make It Easier to Go
Ryan S. Elder and Ariadna Krishna, “The Effects
.html (accessed February 11, 2013) . Green,” USA Today , May 12, 2011, www
of Advertising Copy on Sensory Thoughts and
.usatoday.com ; Jefferson Graham, “GoodGuide
Perceived Taste,” Journal of Consumer Research 17 Tanzina Vega, “Celebrating the ‘First Flush’ with
36, no. 5 (February 2010): 748–756. Parades and Pull-Ups,” New York Times , January 3, App Helps Navigate Green Products,” USA
Today , May 13, 2011, www.usatoday.com .
4 2013, www.nytimes.com/2013/01/04/business/
Barry J. Babin and Eric G. Harris, CB3 (Mason,
b Based on information in Byron Acohido,
OH: Cengage Learning, 2012), 130. huggies-pull-ups-ad-campaign-aims-to-celebrate-
“Consumers Turn to Do-Not-Track Software to
toilet-training.html (accessed February 2, 2013) .
5
Aric Rindfleisch, James E. Burroughs, and Nancy
Maintain Privacy,” USA Today , December 29,
Wong, “The Safety of Objects: Materialism, 18 American Community Survey, U.S. Census
2011, www.usatoday.com ; Byron Acohido,
Existential Insecurity, and Brand Connection,” Journal Bureau, 2011 .
“Internet Advertisers Begin Offering New
of Consumer Research 36, no. 1 (June 2009): 1–16 .
19
Rosa Ramirez, “Asian American Purchasing Power Do Not Track Icon,” USA Today , August 29,
6 www.copperbridgemedia.com/industries/ to Rise to $1 Trillion,” National Journal , November 21, 2011, www.usatoday.com ; Ryan LaSalle and
spirituality-wellness/lifestyle-analysis/ . 2012, www.nationaljournal.com/thenextamerica/ Rafae Bhatti, “A Privacy-Centered Economy,”
7 “Fast Facts,” Marketing to Women Conference, economy/asian-american-purchasing-power-to-rise-to- TechWorld , January 13, 2012, www.techworld
www.m2w.biz/fast_facts.php (accessed February 2, 1-trillion-20121121 (accessed February 2, 2013) . .com .
2013) . 20 Ben Paynter, “Suds for Drugs,” New York c Based on information in Michael Garry,
8 About H&M, http://about.hm.com/content/hm/ Magazine , January 6, 2013, http://nymag.com/ “Woodman’s Launches Mobile Scanning App,”
AboutSection/en/About/Facts-About-HM/People- news/features/tide-detergent-drugs-2013-1/ . Supermarket News , January 14, 2013, http://
and-History/Our-History.html (accessed February 2, 21 “New Smartphone App Developed to Fight supermarketnews.com ; Verne Kopytoff, “Why
2013); “Target Designer Collaborations,” Huffington Retail Crime,” PR Web, January 29, 2013, Stores Are Finally Turning on to WiFi,” Fortune ,
Post , www.huffingtonpost.com/news/target- www.prweb.com/releases/2013/1/ December 14, 2012, http://tech.fortune.cnn.com ;
designer-collaboration (accessed February 2, 2013) . prweb10355345.htm . Bill Siwicki, “Saks Fifth Avenue Rolls Out Wi-Fi
9 Nationwide,” Internet Retailer , September 19,
“2010 Census Shows Asians Are Fastest- 22 Michael Chertoff, “How Safe Is Your Data?”
2012, www.internetretailer.com ; Drake Bennett,
Growing Race Group,” U.S. Census, March Wall Street Journal , January 18, 2013, http://online
“The Next Best Thing to Not Being There,”
21, 2012, www.census.gov/newsroom/releases/ .wsj.com/article/SB1000142412788732396830457
Bloomberg Businessweek , September 24, 2012,
archives/2010_census/cb12-cn22.html (accessed 8246042685303734.html .
40–42 .
February 2, 2013) .
23
Eduardo Porter, “The Perpetual War: Pirates
d Based on information in Rip Empson and Ingrid
10 “Most Children Younger Than Age 1 are and Creators,” New York Times , February 4,
Minorities,” U.S. Census Newsroom, May 17, 2012, 2013, www.nytimes.com/2012/02/05/opinion/ Lunden, “Birchbox Rebrands in the UK, Hopes
www.census.gov/newsroom/releases/archives/ sunday/perpetual-war-digital-pirates-and- to Take a Little Shine off Glossybox and Other
population/cb12-90.html (accessed February 2, 2013) . creators.html . Beauty Box Rivals,” Techcrunch , January 10,
2013, http://techcrunch.com ; Olga Kharif,
11
African-American Consumers: Still Vital, Still 24 Rose Yu, “Starbucks to Brew a Bigger China
“A Surprise in Every Birchbox,” Bloomberg
Growing,” Neilson, 2012, www.nielsen.com/ Pot,” The Wall Street Journal , April 1, 2012,
Businessweek , February 16, 2012, www
africanamerican (accessed February 2, 2013) . www.wsj.com ; Bruce Horovitz, “Starbucks to
.businessweek.com ; Allen Adamson, “Birchbox,
12 African-American Consumers: Still Vital, Still Jolt Consumers with Refreshers Energy Drink,”
Like Apple and Amazon and Google, Is a Hit
Growing,” Neilson, 2012, www.nielsen.com/ USA Today , March 22, 2012, www.usatoday
Because Its Founders Hit on the Right Question,”
africanamerican (accessed February 2, 2013) . .com ; Bruce Horovitz, “Starbucks to Open
Forbes , September 12, 2012, www.forbes.com .
Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.