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Personal Selling and Sales Promotion | Chapter 17 511

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39 Crown Rewards Program,” Hallmark, www
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14 Richard G. McFarland, Goutam N. Challagalla, Journal of Personal Selling & Sales Management Works for Shoes May Not for Chocolate,” Wall
and Tasadduq A. Shervani, “Influence Tactics for 26 (Fall 2006): 381–390. Street Journal , February 8, 2011, http://blogs.wsj
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and John S. Seiter, “Compliments and Purchasing College Students,” Journal of Personal Selling & 46 Stacy Curtin, “‘Do Us a Flavor’: Lay’s Launches
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