Page 30 - Legacy International Executive Summary

legacy international case studies
RESORT MASTER PLANNED NEIGHBORHOOD
SCOPE
Lakefront Villa Neighborhood
SIZE
43 units
PROJECT DESCRIPTION
This required signi cant Target Market Research and a lengthy Positioning Exercise to con rm product square footage, pricing, and necessary amenities. Upon Legacy’s engagement, this gated waterfront neighborhood adjacent to the Community Yacht Club & Marina consisted of large square footage villas with heavy t/ nish. The research suggested a need for price point and square footage adjustments. In order to maintain the integrity of the unit elevations, Legacy recommended bringing in a architect to e ectively split each condominium pad from one to two units. Due to Legacy’s re- launch success, the developer recently re nanced the project with speculative nancing included and every inventory home started to date has been sold. The Four Year Plan is on target for a 24-month sellout exceeding revenue projections.
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RESORT
• LUXURY RESIDENTIAL •
ACTIVE ADULT
•
METROPOLITAN