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BUYER PROFILE AGE: 25 - 65 years with a Hot Spot of 34 -54 years
LIFESTYLE: Active, Adventurous, Immersive, Cultural, Thrill Seeker, Traveler, Experiential, Moderate Brand Awareness
ORIGIN: Area with Heavy Recreational Amenities, Outdoorsy, Wintery Cold, Accessible Flights, Dense Metropolitan Areas
INCOME/NET WORTH: Annual 160k - $2.5m Gross Income, Net Worth $800k - $18m. Inheritance, Professional, Saver and Investor
BUYING PATTERNS: Deliberate, Mid-Luxury Brand Awareness, Desires Brand Competency and Purpose, Inspired by Product Function, Quality and Assurance. Values Longevity and Stay Power
STAGE OF LIFE: Children 8+ years or Empty Nester, Financial Secure or Independent, Schedule Flexibility, Inspired for Life Change, Familial Importance and Refocused Purpose for the Family or Retirement
DESIRED EXPERIENCES: The Next Thrill, Adventurous, Cautiously Daring, Instinctive Activities (Fishing), Discovering New Things, Socializing, Exploring
PRIMARY MOTIVATOR: Experiences, Design, Content and Artwork
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