Page 11 - Dundee WinterFest

WinterFest Promotion
M & N Events invested significantly in in in in in in the promotion of WinterFest again working in in in in in in tandem with Dundee City Council to promote Christmas in Dundee Website Stats
A dedicated website was created – – www slessorgardens co co uk – – to to to encourage people to to to pre-book activities to to to help comply with covid restrictions by monitoring attendance figures and enabling social distancing As well as providing information information on
on
on
the the activities the the website provided useful visitor information information including accommodation travel food & drink and what’s on
on
on
on
information as as well as as a a a a a a a a a a a location map The website successfully attracted – • 55 000 unique visitors
• A 69 86% engagement engagement rate with an average 1minute 37 seconds engagement engagement time
• 770 000 page views
App
A A bespoke app was commissioned available from Apple and Google stores which again supported M&N Events in in in in being covid compliant especially at a a a a a time
when guidelines were frequently changing There were:
• 740 Android downloads
• 1 300 Apple downloads