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MARKETING




                         PLAN OF ACTION












                     COMPLETE THE PRE-            INSTALL               ORDER            COORDINATE
                   LISTING HOME FEATURE          LOCK BOX             ‘FOR SALE’        PROFESSIONAL
                   SHEET TOGETHER ALONG             WITH              YARD SIGN         PHOTO SHOOT
                      WITH THE LISTING          EXTRA KEYS
                      PAPERWORK AND
                    SELLER DISCLOSURES




                      PREMIUM LISTING        CREATE A FULL MLS         CREATE &            CREATE
                      ADVERTISING ON          LISTING AND GIVE      DEVELOP YOUR      PROPERTY FLYERS
                       ZILLOW, TRULIA,        YOU FULL ACCESS      OWN PROPERTY
                     AND REALTOR.COM         TO REVIEW BEFORE          WEBSITE
                                             LISTING IS LIVE ON
                                                THE MARKET



                      SYNDICATE YOUR                  CONDUCT A FULL                IDENTIFY AND CONTACT
                    LISTING TO ALL MAJOR              ANALYSIS OF THE               TOP LOCAL AGENTS IN
                    REAL ESTAE WEBSITES             AGENTS WHO MAY BE               THE AREA TO PROMOTE
                     INCLUDING ZILLOW,             WORKING WITH BUYERS                 YOUR PROPERTY
                    TRULIA, REALTOR.COM             THAT ARE INTERESTED
                     & HUNDREDS MORE                IN HOMES LIKE YOURS




                       SEND OUT ‘JUST                 TARGET FACEBOOK                   SEND OUT ‘JUST
                   LISTED’ POSTCARDS TO              BUYER DATABASE &                 LISTED’ CAMPAIGN
                    THE NEIGHBORHOOD                 FULL SOCIAL MEDIA &                TO MY ENTIRE
                                                    INTERNET MARKETING                  SOCIAL MEDIA
                                                          CAMPAIGN                      AND DATABASE






                         MAKE CALLS           SET UP SHOWING         PRE-QUALIFY          CONDUCT
                     AROUND THE LOCAL         TIME TO PROVIDE         ALL BUYERS         MEGA OPEN
                        AREA TO FIND         SELLER WITH REAL      BEFORE PRIVATE       HOUSE EVENT
                     QUALIFIED BUYERS         TIME BUYER AND          SHOWINGS          UPON SELLER’S
                                             AGENT FEEDBACK                                REQUEST






                  WEEKLY UPDATES TO TALK ABOUT ALL THAT IS                      CREATE PROPERTY ‘THANK YOU’
                     GOING ON WITH YOUR LISTING AND THE                         CARDS FOR EVERY BUYER AND
  6                          SCALE OF YOUR HOME                                AGENT WHO SHOWS YOUR HOME
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