Page 9 - CRN Writing Samples 2

BLUE CROSS BLUE SHIELD MEDICAL CAPSULES

SERIES OF 26 :60 SECOND SPOTS
#2 DR. MICHAEL FEZZA, OPHTHALMOLOGY
MAY 8, 1992
SS

CATARACTS – PART OF THE AGING PROCESS. IT’S A CLOUDING OF THE
EYE’S LENS THAT LEADS TO IMPAIRED VISION. HOWEVER, DR. MICHAEL
FEZZA, (pr.FEZ-UH), OF THE FEZZA EYE CENTER FOR SIGHT, IN HAMDEN,
SAYS THE NEWS MAY NOT BE ALL THAT DIM …

“WITH TIME AND AGING --- NORMAL ACTIVITIES." (APPROX. :22 SEC.)

SHOULD SURGERY BE REQUIRED, ADVANCEMENTS IN MEDICINE MAKE
THE OPERATION VERY SAFE, QUICK, AND HIGHLY EFFECTIVE.

"ALL CATARACT --- OUTPATIENT BASIS." (APPROX.:03 SEC.)
"LAST YEAR --- HIGHLY SUCCESSFUL OPERATION." (APPROX.:08 SEC.)

THIS MEDICAL CAPSULE HAS BEEN BROUGHT TO YOU BY BLUE CROSS
AND BLUE SHIELD OF CONNECTICUT, SERVING THE HEALTH BENEFIT
NEEDS OF CONNECTICUT’S CITIZENS FOR MORE THAN 50 YEARS.