Page 21 - International Brochure

A robust international marketing program is activated all
year, including high impact multi-media platforms such as radio, television, direct mail coupons and in-store point-of-purchase/brand- building materials. There is a strong digital/online presence including a web site, social media, e-newsletters and other initiatives.
Regional speci c programs are coordinated by Field Marketing Managers who work with Store Operators to drive tra c and increase sales within a community or for a particular store.
Mary Brown’s new store openings are supported by the planning and coordination of grand opening events, public relations e orts and radio/print support, attracting huge crowds and setting the trend for continued sales momentum.
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