Page 15 - IAV Digital Magazine #436

iAV - Antelope Valley Digital Magazine
Taco Bell Launches Limited Edition Clothing Line With Forever 21
By Kelly McCarthy
In a rare kind of collaboration, a fast food chain now has a com- plete fashion line.
The "hot" new clothing collabo- ration between Taco Bell and Forever 21 has fans of the two chains drooling.
The "fast-fashion" clothing retailer and fast-food brand introduced the new limited-
edition collection inspired by iconic graphics of the taco chain.
Super fans and influencers flaunt- ed the fun food clothing line -- "Forever Taco Bell" -- on the catwalk at a run- way show and launch event in Los Angeles on Wednesday.
The clothing items feature bold and playful prints ranging from Taco Bell's
pink-and-purple bell logo to their variety of hot sauce packets.
The line was designed for men, women and kids and will be available online and around the world in physical stores.
A pop-up shop at the launch of the Forever 21 Taco Bell line sold pieces ahead of their in-store availability -- and tacos, of course.
Customers are sharing their looks on social media with the hashtag #F21xTacoBell.
Taco Bell has been selling clothing prior to this launch, at the retail shop of its flagship Las Vegas cantina and through a 2014 collection of taco-themed socks with brand The Hundreds.
iAV - Antelope Valley Digital Magazine