Page 8 - iAV Digital Magazine #400

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China Newspaper Calls ‘Zootopia’ American Propaganda
It is the latest in the country’s idealogical fight against the West. Chinese officials have long been vigilant, para- noid even, about Hollywood spreading Western values in the country. The latest proof appears as an editorial in a People’s Liberation Army newspaper criticizing Zootopia, the animated Disney feature, for spreading Western mes- sages in the “invisible battlefield” of propagan- da. The movie is a hit in China, passing Kung Fu Panda 3 as the top ani- mated movie of all-time and earning more than $230 million in box office sales, Box Office Mojo says. The PLA newspaper puts forth Zootopia’s swap- ping of the roles of pred- ator and prey as proof of its agitprop. In Zootopia, the villain is a sheep, its victims all predators, and the savior is a rabbit. The paper takes issue with the role reversal.
A rabbit counteracting its timid nature to play a
savior is messaging the American Dream—that anyone can make it—the editorial said.
Its protestations border on the absurd, but China’s ruling Communist Party treats propaganda as a top concern. Huge budgets are allocated to their own propaganda. The major newspapers are state- run. And censors have recently targeted
Western entertainment.
What the PLA paper fails to mention is that Hollywood often shapes its movies to appease the Chinese. For exam- ple, Gravity painted the Russians as villains for blowing up a satellite that eventually imperils Sandra Bullock. But it was the Chinese in 2007 who used an anti-satel- lite weapon to blow up an old weather satellite
in orbit.
China censors are grasp- ing to eliminate “Western values” in television shows, movies, and art, as well as textbooks, as part President Xi Jinping’s drive for ideo- logical purity in the form of greater Marxist teach- ings.
Zootopia is the latest strawman.
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