Page 18 - IAV Digital Magazine #492

iAV - Antelope Valley Digital Magazine
Old Bay’s 1st Hot Sauce Was So Popular, It Sold Out Immediately
By Gwen Aviles
If you didn't get Old Bay's latest product while it was hot, you'll have to wait a bit longer. Spice com pany McCormick announced Wednesday that a limited-edition hot sauce version of its famous sea- soning sold out in less than an hour.
"We have fans that get Old Bay tattooed on their body and have Old Bay-themed weddings, so in hindsight, it shouldn't have come as a sur- prise that the new sauce would sell out so quickly," Laurie Harrsen, the senior direc- tor of public rela- tions and con- sumer communi- cations, told NBC News.
McCormick intro- duced the Old Bay hot sauce on social media and on its website Wednesday, advertising it as consumers' "new favorite addition for any game- watching event" that could be added to wings, nachos, dips and Bloody Marys.
“OLD
BAY Seasoning a nd hot sauce go together like... Well, OLD BAY and everything” wrote Jill Pratt, a McCormick repre- sentative, in a statement on the company's web- site, where the sauce sold for $3.49.
But the excite- ment was short- lived when approximately 40 minutes later, the company announced on social media that the sauce was no longer available and that they were working on re-stocking. In the meantime, some people are reselling the
sauce for $49.99 on eBay.
Many expressed their disappoint- ment that they weren't able to purchase the sauce before it sold out and are not accepting the recommendation to simply mix Old Bay seasoning int o another brand of hot sauce.
Harrsen told NBC News that she wasn't sure when the company would be able to restock the sauce, but assured that it was "working to get more hot sauce ready." Within the next month, the com- pany will start selling the hot sauce at speci- fied retailers.
For some, the Old Bay hot sauce craze is reminding them of their failed attempts to get their hands on the highly covet- ed Popeyes chicken sand- wich, which sold out across the country within a month of its origi- nal debut in the summer.
iAV - Antelope Valley Digital Magazine