Page 13 - IAV Digital Magazine #522

Scoop: TikTok Launching Jobs Service For Gen Z
iAV - Antelope Valley Digital Magazine
TikTok is testing a tool for brands to recruit employ- ees, sources tell Axios.
Details: The pilot program is designed to help people find jobs on TikTok and connect with com- panies looking to find candidates. It's also meant to help brands use TikTok as a recruitment chan- nel.
• The company is currently testing the service with a beta group of companies. Several big brands have been asked about par- ticipating, includ- ing sports
leagues.
• The platform
isn't a product that's integrated within TikTok
itself, but rather a separate web page accessible via the TikTok app where brands can
post jobs, primari- ly entry-level list- ings.
• Users can post a TikTok
video resume to the site rather than a traditional resume. The idea is for users to
give an elevator pitch or work experience sum- mary via the video in a unique way.
• TikTok will ask candidates to post their resume videos to their TikTok profiles, if they wish, to help publicize the new service.
The big picture: A few weeks ago, a top TikTok execu- tive posted on LinkedIn that a Washington Post article about Gen Zers using TikTok to share career advice inspired TikTok executives to try to bolster their platform for job seekers.
iAV - Antelope Valley Digital Magazine