Page 7 - IAV Digital Magazine #474

iAV - Antelope Valley Digital Magazine
There's a Taco Bell Resort Coming To California This Summer
By Shay Spence
Picture yourself on summer vacation: fully relaxed, laying out by the pool, sipping on...a Mountain Dew Baja Blast?
That dream could become a reality at The Bell: A Taco Bell Hotel and Resort, which is coming to Palm Springs this summer, the fast food
chain announce d on Thursday morning. Starting on August 9 for an undisclosed lim- ited time, Taco Bell will be tak- ing over an existing resort (they have not announced which one yet), transforming it into a fully- immersive fan experience.
“Everything from guest rooms to breakfast and poolside cock- tails will be
infused with a Taco Bell twist,” the company’s press release states. There will also be Taco Bell-branded robes, hot sauce packet pool floats, and an on-site gift shop filled with exclu- sive taco appar- el. Truly commit- ted guests can even book an appointment at the salon, which will offer “Taco Bell-inspired nail
art, fades and a braid bar.”
In terms of food, details haven’t been revealed just yet, but it promises “beloved iconic flavors”—an endless supply of Doritos Locos Tacos, we imag- ine—in addition to “new menu surprises only available at the hotel.”
This is just the
latest grand ges- ture stunt that the company has bestowed upon its devoted fan base— they’ve previ- ously thrown
a Taco Bell wed- ding at their flag- ship Cantina location in Las Vegas and launched
a clothing collec- tion with Forever 21—but they’re banking on this one making the biggest splash
yet.
“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” Taco Bell’s chief glob- al branding offi- cer Marisa Thalberg said in the release. “Also, just like
some of our most sought- after food inno- vation, this hotel brings some- thing entirely new for lucky fans to experi- ence and enjoy.”
Fans must be 18 or over to stay
at The Bell, and reservations will open up some time in June.
iAV - Antelope Valley Digital Magazine