Page 16 - IAV Digital Magazine #498

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Do It Yourself: Ikea Masturbation Video Goes Viral in China
Ikea has said it will take “more careful” security measures in its shops in China after an explicit video of a woman masturbating in one of its stores went viral online.
The pornographic clip shows a woman pleasur- ing herself half- naked on various sofas and beds in the furniture store’s show- room, while oblivi- ous shoppers
walk by in the background.
While uncensored versions of the video have been scrubbed from Chinese social media, the Swedish compa- ny’s response to the clip gained nine million views.
“We resolutely oppose and con- demn this kind of behavior, and immediately reported it to the
police in the city of the suspected store,” Ikea said in a statement, without revealing the name of the branch.
The homeware group said Saturday that it would take “even more careful security and pub- lic cleanliness measures” and encouraged all customers to “browse stores in an orderly and civilized way”.
The identity of the woman and the person who filmed it have not been revealed.
Some Chinese social media users have spec- ulated it was a store in Guangdong province, as Cantonese — spoken in parts of southern China — can be heard in the background store announce- ments.
Baffled users online also point- ed out that nobody is wear- ing face masks in the video, sug- gesting it was filmed before
the coronavirus outbreak which brought China to a standstill from late January.
“This woman is so brave, I don’t understand, [she’s] just doing it in broad day- light,” read one Weibo post that gained more than 8,000 likes.
“There are so many people around, I just don’t under- stand,” another wrote.
It is not the first explicit video to cause a stir on China’s tightly controlled social media platforms.
A Beijing branch of the Japanese clothing
chain Uniqlo beca
me infamous in 2015, after a clip of a couple hav- ing sex in one of its changing rooms went viral.
Police arrested five people, including the young couple in the video, over the matter, while Uniqlo firmly denied that it was a publicity stunt.
The clip “severely violated socialist core values,” the Chinese Cyberspace Administration said at the time.
Chinese citizens can face up to ten days’ admin- istrative detention for deliberate public nudity, while those who upload and dis- seminate obscene content online face up to 15 days’ deten- tion and a maxi- mum fine of 3,000 yuan.
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