Page 13 - IAV Digital Magazine #484

iAV - Antelope Valley Digital Magazine
Spanish Company Launches “Wellness Shirt” That Can Allegedly Reduce Stress
By Spooky
Developed by Spanish fashion brand Sepiia, the Ultimate Smart Shirt 3.0 is a spe- cial men’s gar- ment that can allegedly reduce the wearer’s stress, improve blood flow and increase energy levels.
Sepiia has been developing smart clothing for years
now. Its first gen- eration garments incorporated staining-resistant fabric around the cuffs and neck, thus requiring less frequent washing, while the second gen- eration introduced a more breath- able fabric that prevented exces- sive perspiration and sweat patch- es, while also being odor resist- ant. For its latest
generation of smart clothing, Sepiia introduced the concept of wellness, by developing a fab- ric that has all the characteristics of previous genera- tions, as well as new bioceramic nanoparticles that improve the wear- er’s well-being.
According to Sepiia’s press release, the bio- ceramic nanopar-
ticles in the yarn are capable of reproducing the FIR (Far Infrared Rays) emitted by the sun. The heat generated by these rays pene- trate the wearer’s skin and benefit the muscles, joints and blood vessels by pro- moting vasodila- tion which “allows a greater amount of nutritional sub- stances, oxygen, white blood cells
and antibodies to reach the tissue,” and “enhances the removal of catabolites from tissue”.
The bioceramic material inside the yarn also absorbs harmful UV-A and UV-B ultraviolet rays, thus protecting the wearer’s skin, and reflects the sun’s rays, creat- ing a virtual heat barrier, keeping the wearer cool and comfortable.
Sepiia’s Ultimate Smart Shirt 3.0 can accelerate the user’s metab- olism, regulates the skin’s pH, and prevents the buildup of uric acid which caus- es pain in liga- ments and bones. All these charac- teristics combined reduce stress and fatigue, greatly improving the wearer’s well- being.
“We started with clothes that were comfortable, now our goal is for fashion to evolve towards personal
well-being, which implies health and sustainabili- ty,” Sepiia CEO, Federico Sainz, said in an inter- view with Spanish news
agency EFE.
Athletes are already using bio- ceramic nanopar- ticles in their sleepwear to improve their per- formance, but Sepiia wants to bring the same benefits to the general public, all through the day.
The Ultimate Smart Shirt 3.0 is already available for pre-order via Sepiia’s Kickstarter page, for a promotional price of 89 euros ($98). If that seems expensive, just keep in mind that Sepiia’s smart shirt is a lot more durable than conventional shirts, as well as stain resistant, so you’ll be able to wear it for many years. Who knows, you may even end up sav- ing money.
iAV - Antelope Valley Digital Magazine