Page 10 - HW May 2021

hard news
Feedback sought
on OSM, CodeMark and more
MBIE IS SEEKING input on proposals
for regulations to support the Building (Building Products & Methods, Modular Components & Other Matters) Amendment Bill.
Currently before the House, the Bill, is the first of a suite of reforms to
the Building Act, the first phase of which focuses on building products, building methods and systems and processes that will “speed up consenting for new and innovative ways of building”.
In this respect, MBIE having developed details of a proposed new voluntary modular component manufacturer scheme to ease the consenting process for OSM or prefab manufacturers, it
wants to hear if it has struck the right balance between quality assurance and providing a cost-effective pathway for OSM operations and manufacturers to be certified.
Having also developed proposed changes around the public availability
of basic information about building products and their uses, MBIE wants to hear what information would be practical and useful, how it should be shared, and
who should do so.
Thirdly, MBIE is also seeking
feedback on how it intends to reinforce the CodeMark product certification scheme “to improve confidence in the scheme and ensure innovative building products and methods will comply with the Building Code”.
Submissions are due on 11 June.
www.mbie.govt.nz/have-your-say/ building-system-reform/
Mitre 10 goes with range, price and advice
MITRE 10 NZ’S latest campaign is all about “big range, low price and local advice”.
Jules Lloyd-Jones, Mitre 10 NZ’s Chief of Customer Marketing & Inspiration, explains the background to the
campaign: “The automatic assumption in determining what constitutes good value is that lowest prices win.
“However, we know there are several drivers that combine to influence
customers’ perceptions of value: price; quality of product; range; and expert advice.
“The advice piece is really important; we’re all about supporting our customers on their DIY journey and helping them feel empowered and confident they can get the job done right.”
Featuring Mitre 10 building consultant Stan Scott and a dose of wry humour, the cornerstone of the new campaign is a TVC entitled “Poet, not that you’d know it”, which has been designed to appeal to both potential and new customers, from renters and first homeowners to more experienced DIYers.
The campaign was developed by long- time agency partner FCB, and the TVC (produced by Thick as Thieves and directed by Alex Sutherland) and made its debut on broadcast TV on Monday 3 May, alongside supporting creative across digital, social and OOH channels.
www.mitre10.co.nz
8 NZHJ | MAY 2021
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