Page 11 - HW March 2022

Plumbers take out Co-op of the Year
IN FEBRUARY, CO-OPERATIVE
Business New Zealand named NZPM Co-operative, whose main operating businesses are Plumbing World and Metrix Imports, as the 2021winner of the Co-operative Business of the Year Award.
The award was presented virtually to the cooperative business that “made a significant and positive impact within the co-operative community during the 2020/2021 year.”
After postponing the in-person event several times since 2021, Cooperative Business NZ Chief Executive Roz Henry says: “while it wasn’t the way we wanted to recognise these fantastic leaders
and businesses, there was still much to celebrate.”
NZPM was recognised for its “considerable growth” and “a resilient and sustainable performance over the past year.”
“What stood out in their winning nomination was their evidence of ‘walking the talk’ of the co-operative principles and the initiatives they’ve worked on to support this.
“This included their work in implementing a Social Responsibility Plan Initiative; their influence in key ethical and sustainable purchasing behaviours; engagement in the education and training space; their commitment to the next generation in the plumbing industry; and community fundraising efforts.”
Roz Henry sums up: “NZPM is living and breathing the co-operative guiding principles. Their work over the past year, supporting their members and wider community, has put them in good stead to continue to deliver on their strategy going forward.”
https://nz.coop/ https://www.nzpm.co.nz/
hard news
Home improvement
retail’s big ad spend
According to Nielsen Ad Intel, New Zealand retail was the sector that spent the most on advertising in 2021, investing almost $548 million.
The Warehouse Group was New Zealand’s largest retail advertiser, followed by Harvey Norman and Foodstuffs NZ.
In terms of overall spending, Mitre 10 and Bunnings came in at numbers 11 and 12 respectively with Trade Depot at #14.
In related news, Mitre 10’s “With you all the way”TVC has also been singled out by Kantar which tested no less than 176 TVCs for their impact over the course of the year.
2021’s Kantar Supreme Ad Impact Award winner, “With you all the way”, scored above the 90thpercentile for enjoyment and branding and just shy of the 70th percentile for impact.
“‘With you all the way’ is our customer promise of partnership– championing our commitment to helping customers build confidence in their home improvement abilities and offering valued support to get their projects done right,” says Jules Lloyd-Jones, Chief Marketing Officer at Mitre 10.
“We’re honoured to see the campaign recognised in this way and look forward to unveiling further chapters in Pete and Grant’s story in the coming months.”
www.kantarnewzealand.com
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MARCH 2022 | NZHJ 9
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