Page 12 - HW October 2019

hard news
Nido launches
“resimercial” operation
In advance of the main store’s opening, Vinod Kumar’s Nido home furnishing venture has launched a commercial furniture and interiors division.
Called Nido@work, the new division will carry thousands of European and locally sourced designer commercial furniture products targeting businesses
ranging from SMEs through to large-scale corporates and Government departments.
Led by Paulette Redstone (see photo), Nido@work is operating from a temporary showroom at Unit 4, 91 Central Park Drive, Henderson, West Auckland but will occupy 1,800m2 within the main 27,000m2 Nido building when it opens to the public in December this year.
www.nidoliving.co.nz/nidoatwork/
GS1 announces two big shifts
GS1 recently launched a new feature powered by GS1 MediaLibrary that streamlines how clients manage, store and share product claim documents and safety data sheets and keeps them in a secure, always-accessible online location.
The GS1 MediaLibrary is used to store and share product claim documents and safety data sheets both internally and with major trading partners such as Foodstuffs and Woolworths NZ, who also have access to it.
Other GS1 news includes a new Auckland address.
Because the sheer volume of products received at GS1’s Auckland office for product photography, barcode verification and on pack data collection has increased significantly over the past two years, GS1’s Auckland office has relocated to:
Level 3, 25 College Hill, Freemans Bay, Auckland 1011 Phone numbers and email addresses have not changed. www.gs1nz.org
Mitre 10 awarded for
Airpoints Redemption program
A MARKET-FIRST initiative to enable Kiwis to spend their Air New Zealand Airpoints Dollars at Mitre 10 New Zealand has taken out the Retail category in the 2019 TVNZ Marketing Awards.
For over 20 years
VSS have been dedicated to helping grow New Zealand’s leading consumer brands.
We offer a tailored sales and service mix to suit your market and brand.
In October 2018, Mitre 10 became the first retail partner to offer Airpoints Dollar redemption across all products in-store and online, enabling customers to not only earn but also spend Airpoints Dollars.
A measure of the success of this strategy has been that 22,000+ customers spent Airpoints Dollars with Mitre 10 during the first six months of the programme with 95%+ customer satisfaction.
This initial enthusiasm seems to be continuing, according
to Mitre 10 New Zealand General Manager Marketing, Jules Lloyd-Jones: “We are seeing customers choosing to use this payment method regularly, and new customers coming to shop with us as a result,” she says.
The Airpoints Redemption program allows shoppers to pay in full, or for part of their purchases with their Airpoints Dollars, by swiping their Airpoints membership card at checkout when making purchases of $75 or more.
https://marketingawards.stoppress.co.nz/ features/2019-winners
Key services:
· Sales Representatives
· Space management
· Market intelligence
· Vendor refill management
· Merchandising services
· Stock integrity
· Real time reporting
· Product knowledge/Training
We are passionate about growing your brand!
Call us now to find out how we can deliver an efficient and cost effective sales and merchandising solution.
Contact: Luciana Sczecinski Ph: 021 841 732
Email: luciana@vssnz.com www.vssnz.com
10 NZHJ | OCTOBER 2019
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