Page 35 - HW April 2022

global eyes
Homebase-Tesco
get into space sharing
Screwfix goes circular, continues expansion
In a move to support the circular economy and reduce waste, Screwfix, Kingfisher group’s uber-successful UK omnichannel retailer, has enhanced its offering in refurbished power tools.
Screwfix began selling refurbished tools directly to customers in January, and this initial trial is being described
as “hugely successful” with the retailer now aiming to refurbish and sell 100,000 items this year.
John Mewett, CEO of Screwfix, says of the move: “We know that our customers are already making sustainable choices and the success of this trial demonstrates the demand and importance in us minimising our environmental impact, while customers can enjoy the cost savings of buying refurbished tools.
“The decision to sell refurbished products directly through the Screwfix website not only helps reduce waste, but also supports us in achieving our goal
of refurbishing and reselling returned power tools. This is another step on our journey to reducing our environmental impact.”
Beneath the greenwashing lies a fundamental success story.
Having announced plans last year to open 50+ more stores in 2021, Screwfix actually opened no less than 70 new stores by the end of the year with a total target of 1,000 Screwfix stores in the UK and Ireland.
Already, all but 2% of the UK’s population live within a 30-minute drive of one of the 772 Screwfix stores.
www.screwfix.com
HOMEBASE IS NO stranger to opening concessions for other retailers within its own stores.
But now the boot is on the other foot with the first of three planned pilots with Homebase taking over significant space within some super-scaled Tesco Extra sites.
FMCG superpower Tesco’s stores are generally around 35,000ft2 (3,250m2), specialising in typical supermarket items as well as a toys, stationary, electronics and clothing.
The average Tesco Extra carries mainly the same product lines, albeit with a wider selection, but is twice the size, at around 70,000ft2 (6,500m2), some with onsite pharmacies and cafés, even opticians, travel agents and onsite petrol stations.
Now, Homebase is adding to Tesco’s selection with in-store concessions selling a “condensed” range of home and garden products including furniture, paint matching and mixing and offering design advice as well as a one hour click & collect service for orders placed on the Homebase website.
Based on the first installation in Borehamwood (well within the London commuter belt), there will also be kitchen, bathroom, and lighting displays, staffed by Homebase with other specialists visiting from nearby Homebase stores.
Homebase CEO Damian McGloughlin says of the initiative: “We’re really excited to be partnering with Tesco, bringing our home and garden products and expertise to
even more local communities.
“We’re always looking for ways to make
it easier for customers to shop with us and teaming up with Tesco means we’re able to do just that.”
The first site measures 4,500ft2 (around 420m2) and is on the first floor of the Borehamwood Tesco Extra, alongside other retailers
The next two Homebase concessions are to open in April and will be in Tesco Extra stores based Walkden (a town in Salford
in Greater Manchester) and Woolwich (southeast central London).
www.homebase.co.uk www.tesco.com
MORE AT www.facebook.com/nzhardwarejournal
APRIL 2022 | NZHJ 33