Page 28 - SEO Traffic
P. 28
Day 21 Recycle Your Content
Content republishing offers webmasters and SEOs an opportunity to restructure and update content that already
performs well for their audience.
When you republish content, you can’t just publish the same thing and make it look new. You need to update the content with fresh statistics, examples, up-to-date facts, or even fresh formats to make it more relevant for your audience.
Why is this so great for you? The content is already there, so it’s much less effort for you than creating brand new content.
Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant!
