Page 26 - SEO Traffic
P. 26
Day 19 Create Unique Headlines
Headlines on your website usually have two functions. One is to give the content an organized structure, and the
other is to encourage user to read on. Headlines are marked with h-tags in the HTML source code.
Hands-on Tips:
● Only use one h1 headline per page.
● Use the main keyword of the respective page in the h1 headline.
● Arrange sub-headings in chronological order (h1, h2, h3, etc.).
● Do not use h-tags to format the font size. Instead, use CSS.
● When possible, use thematically complementary keywords in
sub-headings (h2, h3, etc.).
● Keep headlines as short as possible and delete all unnecessary
words.
● Use elements like numbers, bullets, and images to attract your
users attention and make your content easily skimmable.
