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José Paulo – Ideal Decision José Paulo – Ideal Decision

word innovation is a part of our days. That is how we retain em- Today I count with the IDEAL LAB, our innovation labora-
ployees, customers, and business partners. tory. Every group’s growth strategy is discussed in it, following

In entrepreneurship there is an interesting phenomenon: as you an American methodology created by Eric Ries, which is based
get to know new businesses that are more profitable and scalable on innovative projects with lean processes to prioritize market
compared to the ones you already have, you make the decision to demands, avoiding waste of time, resources, and money. Entre-
dedicate more time to these new, more profitable and with higher preneurs must use continuous innovation, creating successful and
growth potential endeavors and they may absorb another business highly profitable companies.
that does not bring much to the table anymore, but you will not To have an innovation lab is part of the structure of great groups
stop growing. and great companies. Several bank institutions have adopted this
method; in Brazil, a great retail group, Magazine Luiza, adopted
Some advice from King Solomon from about 2,900 years ago:
this strategy and searched for ideas with all hierarchy levels of the
“Invest in many ventures. Ship your grain organization, and with this initiative, in 32 months the company’s
across the sea; after many days you may receive a shares had an admirable growth of 15,467%, making shareholders
return. Invest in seven ventures, yes, in eight; you do happy and successful.
not know what disaster may come upon the land.”
(Ecclesiastes 11.1) Now I give you a summary of what the Ideal Trends Group is,
so that you, the reader, have an idea of everything we offer to our

In the case of the Ideal Trends Group, today, we have more employees, partners, and customers.
than two dozen companies and projects, six of which are highly
profitable and another four reaching this level of profit. The other I want to start by talking about Doutores da Web (loosely
companies and projects are being consolidated and implemented, translated as Web Doctors), a giant player in Digital Marketing
always observing trends and innovation. nowadays, focused in online word search strategy. There is also the
Busca Cliente (loosely translated as Client Search), which focuses
It is worth mentioning that, as a serial investor, I do not build in image search strategy, also online.
companies with the intention to sell them. You, the reader, already
know that my mission is to help people to develop themselves, so I Another big hit is Soluções Industriais (loosely translated as
share the company with the ones who helped me build it, because Industrial Solutions), which is the biggest industrial portal in La-
that is the best way to strengthen the business, the people involved tin America, and it is important to remember that all companies
and, consequently, society. have the mission to generate new businesses to our customers. The
Cliente Ideal (loosely translated as Ideal Client) is an active custo-
A guideline I do not let go of is that dividing is multiplying. mer prospecting tool. And, to follow the thought about Digital
That is the philosophy I follow even though I receive dozens of Marketing, there is the recent success Ideal Marketing, which of-
millionaire offers for businesses I developed. fers a revolutionary platform of Marketing Automation.

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