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WINTER TERM 2025 • FASHION MERCHANDISING • FSH MGT MER 3270 •  525 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor

              «SURVEY OVERVIEW«
              The following questions are designed to measure how well this course met the objectives and learning outcomes described in its
              syllabus. They are designed to measure the effectiveness of the course itself, rather than your efforts as a student or mine as a
              teacher.  We are seeking to understand how well this course fits within the overall program objectives of Elmira College's
              Business Administration major and marketing concentration: to give you the skills and knowledge to function within today's
              global business environment, understand the role and process of marketing within organizations, and take on marketing and
              management responsibilities at an organizational or entrepreneurial level.

              «STUDENT INSTRUCTIONS«                            DUE LAST CLASS SESSION (FINALS WEEK)

              Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or Strongly
              Disagree) for each A.M. WOLFE MKT2250 COURSE LEARNING OUTCOMES.   Thank you.
              Note to student:  Do not place your name on the survey.   Fold and/or seal survey prior collection by a student representative in the class.  Thank you.

                    CORE                     E.C.               A.M. WOLFE               A.M. WOLFE
                  LEARNING       BUSINESS AND ECONOMICS           COURSE                   COURSE
                    AREA                  DIVISION                FSH MGT               FSH MGT 3270
                                          BUSINESS                  3270                    Course

                                     ADMINISTRATION              MEHOD OF           OBJECTIVESNUMBER*
                                      PROGRAM GOALS             ASSESSMENT

                   Interrelated   9. Describe, explain, and apply   Assignments   #1, 2, 3, 4, 5, 8, 9, 11, 15, 16, 17, 18
                 Course Content   fundamental concepts and     Term Project
                   Information    relationships underlying accounting,
                                  economics, finance, management,
                                  marketing, and management
                                  information systems.
                   Technology   10. Apply information technology and    Assignments   #1, 2, 3, 4, 8, 10, 11, 12
                                  use information to support business  Term Project
                                  processes and decision-making.
                 Critical Thinking  11. Identify the theories and practices of  Assignments   #1, 2, 3, 4, 8, 9, 10,12, 18
                                  business ethics and social   Term Project
                                  responsibility.

                   Quantitative   12. Apply quantitative skills to analyze   Assignments   #1, 2, 3, 6, 10, 11, 12, 17
                                  and solve business problems and   Term Project
                                  discover opportunities.
                 Communication   13. Communicate orally and in writing  Assignments   #1,2, 7,8,14,16, 19, 20
                                  about business topics.       Term Project
                   Team Skills   14. Function effectively as team   Term Project   #5, 7, 8,10,19
                                  members.
                 Culture Analysis   15. Understand globalization and value  Assignments   #1, 2, 3, 4, 5, 6, 8, 10, 11, 12, 13, 18
                                  cultural diversity.          Exams
                                                               Term Project
                 Content Specific   16. Demonstrate proficiencies in   Exams/ Quizzes   #1,2, 3, 4, 5, 6,8, 9, 10, 11,12, 13, 14,
                   Information    discipline specific areas identified as  Assignments   15,16, 17, 20
                                  specializations.             Term Project









              AMW v WINTER TERM II 2025
              v Page 81 of 84   v 01.03.2025
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