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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300  •  555
                                                 Alison M. Wolfe MBA, MS, PhD, Professor



















                                                    WELCOME



                                                           BRAND




                                         MANAGEMENT





                                                    Branding, Licensing, and Private Label





                        ☺                         Consider this your roadmap for the course.

                                           Please read through the syllabus carefully and ask questions if you would like
                                             anything clarified.


                                           The student enrolled in this course may gain access to the electronic course syllabus
                                             via the Elmira College Canvas ® Learning Management System (LMS).















              AMW ❖ FALL TERM I 2024 ❖09.02.2024
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