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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE INSTRUCTOR: Alison M. Wolfe, MBA, MS, PhD
OFFICE: McGraw Hall #200 E-MAIL: awolfe@elmira.edu
OFFICE: 607.735.1787 HOME: 607.936.3337 CELL: 607.329.8020
DROP-IN OFFICE HOURS:
➔ Mondays: 2:35 PM - 4:15 PM
1:1 STUDENT MEETINGS
➔ Available by appointment: in-person or via Zoom®, 7 days a week
COURSE CREDITS: #3.0 (120 hours) Distribution Requirement
COURSE PREREQUISITES: N/A
CLASS SCHEDULE:
Monday, Wednesday, Friday, 11:30 AM – 12:30 PM
* Please also refer to “COURSE OUTLINE”
CLASS LOCATION: Meier Hall, Morris Room
COURSE DESCRIPTION
COURSE OBJECTIVES (ELMIRA COLLEGE COURSE BULLETIN)
Brand management involves consumer perceptions of a company’s brand and is one of the key elements of a
company’s competitive posture and market success. It takes place at a strategic level and goes beyond product
marketing, into positioning a firm’s image in the marketplace and its relationships with consumers. This course
covers the essentials of brand management including brand strategy, product positioning, marketing strategy,
customer relationship management and more.
It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning experience –
14 weeks of conversation on brand management.
You will all have numerous insights that you will be able to share, not only based on your own personal
experiences, but also based on the course materials you will be required to read. ☺
It is your instructor,
AMW ❖ FALL TERM I 2024 ❖09.02.2024
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