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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300  •  555
                                                 Alison M. Wolfe MBA, MS, PhD, Professor


                            ASSIGNMENT INFO: Team Term Project


                                                 Rubric:  Team presentation



                  Professional smart business attire required for the presentations.
                  Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to CANVAS®.
                  Each facilitator team is required to submit PowerPoint® to CANVAS®.

                 TEAM CASE PRESENTATION                                                    POINTS  YOUR
                                                                                                       SCORE
                 Introduction/Close, Logic, flow, organization, collection, and time management   Expected
                 Use of PowerPoint®:  Creative images, graphics, style, interest               10
                 Attitude:  Relaxed; use audible, clear voice; use appropriate language and comments.     Expected
                 Confidence in topic:  Speak about material rather than read from note cards or slides
                 Case:  Executive Summary                                                      10

                 Case:  Problem Statement                                                  Expected

                 Case: Situation Analysis: Key Facts on the case as it relates to the problem statement    10

                 Brand Audit                                                                   20

                 Literature Review:   Using your textbook, book club, and outside sources.     20
                 Swaminathan, V., & Keller, K.L (2020).
                 Wheeler, A., & Meyerson, R. (2024
                 Case: Analysis and Alternatives                                               10

                 Decision, Justification, and suggested implementation                         10
                 Application and use of creative supplements/media   and examples              10
                  Creative supplement/outside sources
                 Q&A & Team’s role: leading, listening, probing, engaging, summarizing, & managing time   Expected

                 References and support of ideas (outside sources), e.g., APA              Expected
                 Matter of correctness including spelling, grammar, and word usage         Expected
                 Professional appearance                                                   Expected
                 Knowledge: Mastery of topics and content                                  Expected
                 Logic, flow, organization, collection, and time management                Expected
                 Presentation:  Creativity                                                 Expected
                 Engaging Q&A                                                              Expected
                 Divide each area equally by team members.                                 Expected
                 Every team member should take a part in each category
                 Bonus points, if applicable
                 Deductions (-), if applicable
                 Note: Deductions if you do not complete the expected categories
                                                                                  TOTAL       100



              AMW ❖ FALL TERM I 2024 ❖09.02.2024
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