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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

ASSIGNMENT INFO: REMINDERS 1 of 2

«WEEKLY HOMEWORK IN-CLASS JOURNAL ASSIGNMENTS«

UPDATE: WINTER 2025 TAKE-HOME ASSESSMENT JOURNAL (1.9.2025)
1. ASSIGNED CASE QUESTIONS: For example, each student is required to complete the assigned CASE
QUESTIONS (if your team is not facilitating, he case).
FYI:
Essay question defined as: an examination question that requires an answer in a sentence, paragraph, or short composition.

2. IN-CLASS HANDOUTS / COMPLETE: Identify the key concepts concepts/terms from your assigned
chapter readings from the textbook, and your two book clubs. Weekly handouts will be provided to you by
your course instructor and the student facilitator.

3. FIELD/PROFESSIONAL EXPERIENCES: Provide a brief reflection on this experience (guest speakers,
case, and team term project / market plan.

Reminder: We will have weekly in-class Celebrate Your Knowledge Assessments on the past week’s topics.

«FACILITATORS«

þ If you are the student facilitator, you are required to present, lead, facilitate (ask the questions, probe for answers), and
review the assigned course readings and questions.
þ Please review the facilitator rubric prior to beginning this assignment.
þ If you are a facilitator, you do not have to submit a written homework assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.
þ Upload your PowerPoint® and any other sources to CANVAS® used the day the assignment is due.

«ALL STUDENTS«

þ You must read the required reading each week. Even if you opt out of the assignments, you are required to read the
questions / cases and be ready to discuss.
þ Missed assignments cannot be made up.

AMW v WINTER TERM II 2025
v Page 50 of 92 v 01.07.2025