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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25

Alison M. Wolfe MBA, MS, PhD, Professor

«LEARNING OUTCOMES«
COURSE OBJECTIVES (ELMIRA COLLEGE COURSE BULLETIN)

The student will be able . . .

þ To describe the core principles of marketing for the fashion industry.

þ To explain market variables common to the fashion industry, including pricing, product, seasonal factors,
and promotional efforts.
þ To describe key market and competitive issues within the fashion industry.

þ To discuss current media channels used in fashion marketing, including online, social, and other digital

channels as well as traditional media such as print and broadcasting.
þ To describe key issues in managing customer and marketplace reputations.
þ To analyze market performance based on industry metrics.

þ To create a marketing plan for a fashion product.

«YOUR LEARNING OUTCOMES«

I can describe the core principles of marketing for the fashion industry.

I can explain market variables common to the fashion industry, including pricing, product, seasonal factors, and

promotional efforts.

I can describe key market and competitive issues within the fashion industry.

I can discuss current media channels used in fashion marketing, including online, social, and other digital
channels as well as traditional media such as print and broadcasting

I can describe key issues in managing customer and marketplace reputations.

I can analyze market performance based on industry metrics.

I can create a marketing plan for a fashion product.

=> I can demonstrate the importance for organizations to identify opportunities in the market, evaluate and
select target opportunities, conduct market research, and develop marketing strategy.

I have applied and used team-building skills in my classroom discussions and marketing plan term project.

I can demonstrate an understanding of the terms, concepts, and principles used in the course assignments.

AMW v FALL TERM I 2024 v09.02.2024
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