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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25

Alison M. Wolfe MBA, MS, PhD, Professor

PART 1: CYKD

ODD or EVEN ODD or EVEN
BOOK CLUB: TEXTBOOK ALL
FASHIONARY SOLOMON & TEXTBOOK TEXTBOOK
FACILITATORS (2021) MRAD (2022) SOLOMON & MRAD TEXTBOOK SOLOMON &
DATE NAME ASSIGNED CHAPTER (2022) SOLOMON & MRAD (2022)
KEY FOCUS FYI MRAD (2022) CASE
CONCEPTS/TERMS CHAPTER # EXERCISES
DISCUSSION QUESTIONS
KEY CONCEPTS/TERMS

WEEK 1 DISCUSSION ALL 1 1-2, 1-5 1-4 1-1, 1-2, 1-3
9.6 p. 23 p. 24 p. 26 -27

WEEK 2
9.11 ASIA CURKENDALL p. 6 - 21

WEEK 2 ERIN MCKENZIE 2-4, 2-5 2-2 2-1, 2.2, 2-3
9.13 2 p. 51 p. 51 p. 54
ANA MARTINS GARCIA

WEEK 3
9.16 OLIVIA CECH p. 22-39

WEEK 3 DUTCH HENDRICKS 3-1, 3-2 3.1 3-1, 3-2, 3-3
9.20 3
NORA GILLETTE p. 79 p. 80 p. 83

WEEK 4 ANA MARTINS GARCIA p. 40 -55
9.23

WEEK 4 OLIVIA CZECH 4-2, 4-3 4-5 4-1, 4-2, 4-3
9.27 4 p. 108 p. 109 p. 111
ASIA CURKENDALL

DUTCH HENDRICKS
WEEK 5
9.30 ALIVIA MICKNICH * p. 56 -73

WEEK 5 ERIN MCKENZIE 5-1, 5-6 5-4 5-1, 5-2
10.4 5 p. 144 p. 145 p. 146

WEEK 6
10.7 NORA GILLETTE p. 74 -89

WEEK 6 ALIVIA MICKNICH 6-4, 6-9 6-2 6-1, 6-2, 6-3
10.9 New 9.4.2024 6 p. 173 p. 173 p. 176

Week 6 CYKD DAY
10.11 (CELEBRATE YOU’RE YOUR TAKEHOME ASSESSMENT CELEBRATE
by KNOWLEDGE DAY)
11:59PM

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