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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
TEAM TERM PROJECT
Project Presentation Outline
[
EXECUTIVE SUMMARY, & Materials (deem appropriate): Word document.
FORMAT: PowerPoint®
WELCOME
AGENDA
SITUATION ANALYSIS
OUR COMPANY
PRELIMINARY MARKET PLAN: STRATEGY
ð MARKET RESEARCH,
ð MARKET ANALYSIS (TARGET)
ð MARKETING MIX STRATEGY
ð ACTION PROGRAMS
REFERENCES
ð (APA style, expected)
*Special note, financial budgets, controls, monitors will not be required at this course level.
AMW v WINTER TERM II 2025
v Page 62 of 80 v 01.03.2025
