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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 •  25 CLASS SECTION

                                                 Alison M. Wolfe MBA, MS, PhD, Professor























                                                    WELCOME




                                          STRATEGIC ADVERTISING &


                                          PROMOTION MANAGEMENT









                       J                 Consider this your roadmap for the course.


                                         ð Please read through the syllabus carefully and ask questions if you would like
                                             anything clarified.

                                         ð The student enrolled in this course will receive a hard-copy course syllabus on
                                             the first day of the course begins.  Furthermore, student will receive an
                                             electronic version of the course syllabus via the Elmira College Canvas®
                                             Learning Management System (LMS).   If any revisions occur in this course,
                                             the electronic course syllabus will be updated on Canvas®.







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