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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE INSTRUCTOR: Alison M. Wolfe, MBA, MS, PhD

OFFICE: McGraw Hall #200 E-MAIL: awolfe@elmira.edu

OFFICE: 607.735.1787 « HOME: 607.936.3337 « CELL: 607.329.8020

DROP-IN OFFICE HOURS:
è Monday, Wednesday, Friday: 11:40 AM – 12:40 PM
è Wednesday: 2:30 PM – 3:30 PM
è Thursdays: 1:10 PM – 2:10 PM

1:1 STUDENT MEETINGS:
è Available by appointment: in-person or via Zoom®, 7 days a week

COURSE CREDITS: #3.0 (120 hours) Distribution Requirement

COURSE PREREQUISITES: PRINCIPLES OF MARKETING

25 SECTION CLASS SCHEDULE: 11:20 AM – 12:50 PM , Tuesday & Thursday

CLASS LOCATION: Meier Hall, Morris Room

«COURSE DESCRIPTION«
è ELMIRA COLLEGE COURSE BULLETIN

A study of advertising and its role in reaching organizational and marketing goals. Included are the basic
concepts of integrated marketing communications (IMC), the interaction between advertising and society,
the creation and evaluation of persuasive marketing communications, the functions of advertising agencies,
and media selection and scheduling. A key component of the course will be creating projects which students
will integrate advertising concepts and practices. J

It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning
experience – 12+ weeks of conversation on strategic advertising and promotion management.

You will all have numerous insights that you will be able to share, not only based on your own
personal experiences, but also based on the course materials you will be required to read and
professionals you will meet in the field of marketing. J

It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning experience –
6-weeks.

AMW v FALL TERM I 2025 v 09.01.2025
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