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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«LIBRARY RESOURCES«

Students are expected to be comfortable using secondary marketing resources (library databases and reference
books) available at the E.C. Gannett Tripp Library to collect the information necessary to complete the course
assignments. Many of the reading assignments require students to go to the library’s business databases and
search for a specific article. Students should know how to search for company financial data, product
information, economic indicators, competitive data, and consumer statistics. Students are expected to use a wide
variety of sources in their research this academic term including company annual reports and homepages, trade
journals, industry publications and associations, newspapers, magazines, government reports and statistics,
economic indicators, financial data and reference material, books, and personal interviews.

ð Ask the GTL (answers to frequently asked questions) -- libanswers.elmira.edu/
ð Text a Librarian: (607) 953-6060
ð E-mail: researchhelp@elmira.edu
ð Phone: (607) 735-1862

«WITHDRAWAL«

The ultimate responsibility of withdrawing from the class rests with each individual student to INITIATE and
COMPLETE. Withdrawal is not automatic but must be requested by the student at the E.C. Registrar’s Office.
Students not following school policy on dropping classes will receive an F or other appropriate grade for the work
completed.

AMW v FALL TERM I 2025 v 09.01.2025
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