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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

«GENERAL CONDUCT & BEHAVIOR«

1. Students are expected to conduct themselves with consideration and respect for the needs of their fellow
students, instructor, and guest speakers.

2. Our learning environment is respectful, accepting, engaging and positive.

“The issues we will be covering in this class will evoke a variety of differing opinions and comments. Successful college-
level learning requires the careful analysis and dissection of arguments, our own and those of others. In accomplishing
this, we must commit ourselves to listening with respect (not necessarily agreement) to the views of all members of our
group and to articulating our own views and strive always to be positive and respectful to other view” (Office of
Academic Affairs, 2020).

3. Conduct, which unduly disrupts or interferes with a class, such as ringing or talking/texting on mobile phones,
is not acceptable and students may be asked to leave the class.

4. Students are expected to arrive on time and not to leave during the entire class session (other than emergency
purposes).

5. Note from your Elmira College instructor: It is part of the course instructor’s job to be accessible and to work
with you on any problems you might have with this course. Please, do not hesitate to reach out to your instructor,
e.g., email, meeting, text, phone call. Remember: It is much better to bring the topic to the instructor’s (or in your future
business situation your manager’s) attention before it becomes a problem than to wait until it is too late.

6. Below is a brief recap of the general conduct and course requirements:
þ Arrive to class on time and attend the class sessions.
þ Complete weekly reading assignments.
þ Complete weekly assignments.
þ Attend and participate in class discussions.
þ Submit all assignments on time.
þ Complete assignments on time.
þ Attend, participate and contribute to your team projects.
þ Submit quality and professional work.

«TEAMWORK«

1. ALL students are required to participate, contribute, and cooperate as a team. Furthermore, in this course, you
will complete one team term project assignment.

2. Your team can meet in person, or your team can assume each member lives in a different state or country using
virtual/electronic meetings, e.g., ZOOM®.

3. A confidential peer evaluation of each group members’ efforts will be part of the final grade.

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