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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

«NATURE OF CLASS MEETINGS«

1. This course utilizes cases, experiential exercises, and class discussion. The method of instruction consists of a
combination of lectures, class discussions on marketing concepts and on current marketing events and articles, in-
class “think tank” exercises, guest speakers, cases, electronic email updates and lessons, group presentations, and a
marketing plan project. The emphasis is on the practical application of marketing knowledge in the “real world”
decision-making.

2. Lecture/presentation materials shown during class will be available to students on Canvas®.

3. Written assignments, projects, cases, and current events pertinent to course material will be reviewed and
discussed. In addition, students are expected to read and check their Canvas® and/or email accounts daily for
course news and announcements.

4. The scheduling, team activities in this course are explicitly intended to simulate pressures and time constraints
that you will experience in the marketplace.

5. HELPFUL HINT: Keep materials (electronic files/hard copies) organized, e.g., handouts, class materials,
team/individual projects.

ý Bottom line: This course utilizes cases, experiential exercises, and class discussion.

«TEAMWORK«

1. ALL students are required to participate, contribute, and cooperate as a team. Furthermore, in this course, you
will complete one team term project assignment.
2. Your team can meet in-person, or your team can assume each member lives in a different state or country using
virtual/electronic meetings, e.g., ZOOM®.
3. A confidential peer evaluation of each group members’ efforts will be part of the final grade.

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