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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

TEAM TERM PROJECT

Rubric: Oral presentation

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«TEAM TERM PROJECT: ORAL PRESENTATION«
þ Team Term Project, “Finals Week”
þ Professional business-casual (business-smart) attire required for the presentations.
þ Upload your PowerPoint® and Executive Summary (Word document, and, if applicable, presentation
handouts/materials (for class) to CANVAS®.

TEAM TERM PROJECT: ORAL PRESENTATION POINTS YOUR
TIME DURATION (MAX /MIN) GOAL: 35 / 30 MINUTES SCORE
Introduction, Close, & Professional Attire/Demeanor Expected &
5.0
Executive Summary & Handouts (deem appropriate) 10.0
Use of PowerPoint®: Creative images, appearance, graphics, style, interest Expected &
15.0
Situation Analysis 20.0
Company Info 5.0
SMART Objectives 5.0
Preliminary Market Plan: Market Research, Market Analysis (Target); Marketing Mix Strategy 35.0
Action Plan 5.0
PowerPoint®: Appendix: PowerPoint® Presentation, Data etc. Expected
Application and use of course concepts / readings / outside sources Expected
Attitude: Relaxed; use audible, clear voice; use appropriate language and comments Expected
Confidence in topic: Speak about material rather than read from note cards or slides
Team’s role: engaging, summarizing, and managing time management Expected
References and support of ideas (outside sources), APA Expected
Matter of correctness including spelling, grammar, and word usage Expected
Grammar, Spelling, & Word Usage Expected
Logic, flow, organization, collection, and time management Expected
Presentation: Creativity Expected
Knowledge: Mastery of topics and content Expected
Cite sources properly, e.g., APA Expected
Engaging Q&A Expected
Divide each area equally by team members. Expected
Bonus points, if applicable
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories
TOTAL 100

AMW v FALL TERM I 2024 v 09.02.2024.
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