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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

«WOLFE’ S DETAILED LIST OF LEARNING OUTCOMES«
1. To understand the fundamental concepts and practices of marketing.
2. To explore the “marketing concept” as a viable business strategy.
3. To learn how marketing strategies evolve from research.
4. To become familiar with competitive, economic, legal, cultural, and other environmental factors.
5. To realize that planning specific, realistic objectives are crucial to long-term marketing success.
6. To understand the imperative of target marketing in today’s business context.
7. To develop oral and written communication skills for marketing presentations.
8. To be able to formulate your first marketing plan for a new product introduction.
9. To understand the concept of a market and its major segmentation variables.
10. To learn the basic steps for conducting market research and the value it provides to an organization.
11. To comprehend the value of research to develop marketing strategies.
12. To understand the concept of a product along with its product life cycle.
13. To become familiar with the nature of services and how they differ from goods relative to marketing.
14. To become aware of the value of branding and the concept of brand loyalty.
15. To understand the nature and functions of marketing channels.
16. To understand the role of promotion in the marketing mix.
17. To learning about pricing decisions.
18. To develop an awareness of an organization’s social and ethical responsibility in its marketing activities.
19. To realize, through the group project, that interpersonal skills, collaboration, teamwork as well as, quality of work determine an individual’s business
success.
20. To provide a fun, engaging learning environment.

CORE E.C. A.M. WOLFE A.M. WOLFE
LEARNING BUSINESS AND ECONOMICS COURSE COURSE
AREA DIVISION MKT2250 MKT2250
BUSINESS METHOD OF Course

ADMINISTRATION ASSESSMENT OBJECTIVESNUMBER*

PROGRAM GOALS

Interrelated 1. Describe, explain, and apply Assignments #1, 2, 3, 4, 5, 8, 9, 11, 15, 16, 17, 18
Course Content fundamental concepts and Term Project
Information relationships underlying accounting,
economics, finance, management,
marketing, and management
information systems.
Technology 2. Apply information technology and Assignments #1, 2, 3, 4, 8, 10, 11, 12
use information to support business Term Project
processes and decision-making.
Critical Thinking 3. Identify the theories and practices of Assignments #1, 2, 3, 4, 8, 9, 10,12, 18
business ethics and social Term Project
responsibility.

Quantitative 4. Apply quantitative skills to analyze Assignments #1, 2, 3, 6, 10, 11, 12, 17
and solve business problems and Term Project
discover opportunities.
Communication 5. Communicate orally and in writing Assignments #1,2, 7,8,14,16, 19, 20
about business topics. Term Project
Team Skills 6. Function effectively as team Term Project #5, 7, 8,10,19
members.
Culture Analysis 7. Understand globalization and value Assignments #1, 2, 3, 4, 5, 6, 8, 10, 11, 12, 13, 18
cultural diversity. Exams
Term Project
Content Specific 8. Demonstrate proficiencies in Exams/ Quizzes #1,2, 3, 4, 5, 6,8, 9, 10, 11,12, 13, 14,
Information discipline specific areas identified as Assignments 15,16, 17, 20
specializations. Term Project

AMW v FALL TERM I 2024 v 09.02.2024.
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