Page 22 - FSH MKT 3200

FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

REQUIRED TEXTS & SUGGESTED EDUCATIONAL MATERIALS

1. Required / Textbook: Solomon, M.R., Mrad, M. (2022). Fashion and Luxury Marketing (15 Ed.). Thousand
Oaks, CA: Sage Publications Inc.
ISBN 13: 978-1-5264-1925-5

2. Book Club / Required: Fashionary (2021). The Fashion Business Manuel: An illustrated guide to building a
fashion brand. Hong Kong, Hong Kong Special Administration Region of the People’s Republic of China: Fashionary
International Ltd.
ISBN-13: 978-988-77109-7-4

3. Access to the Internet, Canvas®, email, and a variety of software programs, e.g., Microsoft Office®,
PowerPoint®, & Excel®.

rd
4. Supplemental educational materials, optional purchase: Wood, M.B. (2008). The marketing plan handbook (3
ed.). Upper Saddle River, NJ: Pearson Education Inc. ISBN-13: 978-0-13-223755-0

5. Supplemental educational materials: web sites, video-cases, and additional online publications, news articles and
resources may be used.

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 22 of 92 ❖