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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

COURSE INSTRUCTOR: Alison M. Wolfe, MBA, MS, PhD

OFFICE: McGraw Hall #200 E-MAIL: awolfe@elmira.edu

OFFICE: 607.735.1787  HOME: 607.936.3337  CELL: 607.329.8020

DROP-IN OFFICE HOURS:
➔ Mondays: 2:35 PM - 4:15 PM

1:1 STUDENT MEETINGS

➔ Available by appointment: in-person or via Zoom®, 7 days a week

COURSE CREDITS: #3.0 (120 hours) Distribution Requirement

COURSE PREREQUISITES: N/A

25, CLASS: Monday, Wednesday, Friday, 1:15 PM – 2:15 PM
* Please also refer to “COURSE OUTLINE”

CLASS LOCATION: Meier Hall, Morris Room

COURSE DESCRIPTION
COURSE OBJECTIVES (ELMIRA COLLEGE COURSE BULLETIN)

The fashion industry is a highly visible customer-facing business with unique competitive and marketing
challenges. This course covers the fundamentals of fashion marketing, combining academic and business

concepts with hands-on experiential learning. Students will learn traditional and industry-specific
elements of the marketing process, including developing a brand identity, market targeting and
segmentation, market research and trend analysis, and competitive positioning.
Case studies and class projects will expose students to real-world issues in fashion marketing and provide

a sense of what actual marketing projects involve. This fundamentals course will introduce students to
the common business practices and strategies of the fashion industry and provide a base for follow-on
topics in advanced courses such as brand management, sustainability, and media.

It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning experience –
14+ weeks of conversation on fashion marketing. You will all have numerous insights that you will be able to
share, not only based on your own personal experiences, but also based on the course materials you will be
required to read. ☺

It is your instructor,

AMW ❖ FALL TERM I 2024 ❖09.02.2024
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