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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

SURVEY OVERVIEW
The following questions are designed to measure how well this course met the objectives and learning outcomes described in its
syllabus. They are designed to measure the effectiveness of the course itself, rather than your efforts as a student or mine as a
teacher.

We are seeking to understand how well this course fits within the overall program objectives of Elmira College's Business
Administration major and marketing concentration: to give you the skills and knowledge to function within today's global
business environment, understand the role and process of marketing within organizations, and take on marketing and
management responsibilities at an organizational or entrepreneurial level.

STUDENT INSTRUCTIONS DUE LAST CLASS SESSION (FINALS WEEK)

Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or
Strongly Disagree) for each A.M. WOLFE FSH MKT 3200 COURSE LEARNING OUTCOMES. Thank you.
Note to student: Do not place your name on the survey. Fold and/or seal survey prior collection by a student representative in the class. Thank you.

FSH MKT 3200
COURSE LEARNING OUTCOMES UNDECIDED DISAGREE DISAGREE STRONGLY
A.M. WOLFE AGREE STRONGLY AGREE

I can describe the core principles of marketing for the fashion industry.

I can explain market variables common to the fashion industry,
including pricing, product, seasonal factors, and promotional efforts.

I can describe key market and competitive issues within the fashion
industry.
I can discuss current media channels used in fashion marketing,
including online, social, and other digital channels as well as traditional
media such as print and broadcasting
I can describe key issues in managing customer and marketplace
reputations.
I can analyze market performance based on industry metrics.

I can create a marketing plan for a fashion product.

=> I can demonstrate the importance for organizations to identify
opportunities in the market, evaluate and select target opportunities,
conduct market research, and develop marketing strategy.

I have applied and used team-building skills in my classroom discussions
and marketing plan term project.
I can demonstrate an understanding of the terms, concepts, and
principles used in the course assignments.

AMW ❖ FALL TERM I 2024 ❖09.02.2024
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