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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

«CELEBRATE YOUR KNOWLEDGE DAY (CYKD) COURSE WEIGHT 48%«

DESCRIPTION, CYKD: TAKE-HOME ASSIGNMENT & IN CLASS QUESTIONS

þ In-class assessment: The exams/quizzes will ask students to demonstrate their knowledge and
understanding of a particular topic. Furthermore, the quizzes may include other types of question formats,
including True/False, fill-in and multiple choices.

þ Take-home assessment:
v Students will discuss and write their responses to the assigned questions. Each student is expected to read,
keep a professional journal on the assigned materials, e.g., readings, discussion mini-cases, and/or critical
thinking questions.
v The analyses will be graded on organization (applying appropriate frameworks), using context appropriate
support, usage, and grammar.

FALL TERM I 2025 TAKE-HOME CYKD ASSESSMENT JOURNAL

1. ASSIGNED TEXTBOOK QUESTIONS: For example, each student is required to complete the two written
responses* (short essay/sentence format) to the assigned textbook chapter/case questions. You will be assigned “odd
or even question numbers. Please apply the key concepts from your reading to support your response. You may also
use additional resources/ references to support your thought and opinion.
ð FYI: Essay question defined as: an examination question that requires an answer in a sentence, paragraph, or short
composition.

2. BOOK CLUB: Reflect on the assigned book readings. Reflections will be required at each of the five assignment
intervals.

3. TEAM TERM PROJECT UPDATES: Provide updates on what you and your fellow team member have completed
for your team term project. You may provide your notes, key terms used for the term project.
Reflections will be required at each of the five assignment intervals.

4. CYKD TOP TEN CONCEPTS WORKSHEET. Complete and submit your “top ten concepts” worksheets on
assigned due dates.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing an exam may
make-up an exam by arrangement. Students who miss an exam deadline without an acceptable excuse will
receive a zero.

Please refer to the detailed course outline for your CYKD rubric, scheduled assignment
dates/time due, and selected questions.

AMW v FALL TERM I 2025
v Page 27 of 88 v 09.01.2025