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FALL TERM I 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

þ PROPOSED TEAM TERM PROJECT TEAM

DATE
MEMBERS
COMPLETION Timetable RESPONSIBLE

TEAM FORMATION, CONCEPT, AND TEAM
WEEK 4 AGREEMENT ALL
COMPANY INFORMATION
WEEK 5 Description, organization, mission, structure, and detail information
to get to know “your company.”
þ Company History, background
þ Mission Statement
þ Organizational Structure: Roles
þ SWOT Analysis
þ Keys Success & Critical Factors in the Industry
þ SMART Objectives: Marketing, Financial, & Societal
SITUATION ANALYSIS
þ Industry Description/Historical Results
WEEK 9 þ Market Description/Analysis
þ Industry macro and microenvironment forces
þ Competition Review/Analysis
þ Competitor Marketing Mix Strategy in Review
þ SWOT Analysis: 1. Industry 2. Competitor 3. Competitor
þ Keys Success & Critical Factors in the Industry
2026: MARKETING MIX STRATEGY
WEEK 12 þ Market Segmentation, Targeting, Positioning
þ Positioning Statement
þ Product, Price, Place, Promotion Strategy
þ Marketing Research
þ Marketing Action Programs

WEEK 13 EXECUTIVE SUMMARY & POWERPOINT®

Friendly Reminders:
WEEK 14 þ Submit electronic PowerPoint® and Executive Summary (word
FINALS WEEK document) and, if applicable electronic handout documents
your team deems pertinent to the project) to CANVAS®.
þ Complete the team members’ evaluation.
þ Complete the assessment survey

You will NOT be graded on each section until the end of the term when the final written marketing plan is due. Note, the expectation is that each team will
allow the instructor to meet and review with your team to discuss your sections (each target deadline)

AMW v FALL TERM I 2025
v Page 67 of 88 v 09.01.2025